- +1500%
Sales Growth
Cologne Butter, founded by Los Angeles-based Black entrepreneur Mike Snow, joined hands with Tech Growly to scale the brand’s presence and performance. When we began, Cologne Butter was generating just around $1,000/month in sales. With a powerful blend of paid advertising, strategic social media management, and compelling creatives, we’ve taken the brand to over $16,000/month in revenue – all within just six months, maintaining a lean ad budget of $1,500/month.
About Cologne Butter
Cologne Butter is dedicated to redefining self-care for men through premium, handcrafted grooming products rooted in heritage and purpose. Founded by entrepreneur Mike Snow in Los Angeles, the brand celebrates confidence, culture, and authenticity with every jar of its signature butter-based colognes.
Crafted for the modern man who values both scent and skincare, Cologne Butter delivers rich, nourishing blends designed to elevate daily routines into rituals of self-respect. Whether preparing for the day or unwinding at night, each product reflects the brand’s mission to inspire pride, presence, and power.
With scents that range from bold and spicy to smooth and sensual, Cologne Butter doesn’t just sell fragrance — it tells a story of empowerment and elevation, crafted for those who refuse to blend in.
The challenge
When Cologne Butter partnered with Tech Growly, the goal was clear: to elevate the brand from a local passion project into a nationally recognized skincare and fragrance company. At the time, Cologne Butter was generating just $1,000/month in sales, despite having a strong founder story and a high-quality product line.
Outdated Website & Low Conversions: The original website lacked modern design, product reviews, and conversion-focused features necessary to build trust and drive online sales.
No Brand Cohesion Across Platforms: There was no consistent brand presence, making it difficult to build recognition and consumer trust.
Inactive or Unoptimized Social Media: Social channels had low engagement and lacked compelling content that resonated with the target audience.
No Paid Advertising Strategy: The brand had never explored Meta ads or other paid digital channels to scale sales.
Services Used:
STRENGTH IN NUMBERS
Our Approach & Business Impact
Tech Growly implemented a full-funnel strategy to transform Cologne Butter’s digital presence:
Website Redesign
We updated the site with a modern, mobile-optimized layout, integrated customer reviews for credibility, and added features that improved the customer shopping experience and boosted conversions.
Social Media Revamp
We created a cohesive brand presence across Instagram and Facebook with branded content, video reels, lifestyle photography, and highlight covers.
Influencer & UGC Campaigns
We developed custom UGC video scripts and sourced creators to produce authentic, story-driven content that resonated with the target market.
Paid Advertising
Through data-driven Meta campaigns, we tested multiple creatives and audience segments, optimized for purchases, and built retargeting funnels to recover abandoned carts and re-engage warm leads.
Followers and engagments on social media
Organic traffic improved
Increase new customers from paid campaigns
Conclusion
This growth wasn’t by chance – it came from relentless testing, refining ad strategies, and understanding the audience’s desires. Today, Cologne Butter stands as a growing personal care brand fueled by authenticity, consistency, and data-driven marketing.
In just 6 months, Cologne Butter scaled from $1,000/month to $16,000/month in sales while maintaining a lean ad spend of around $1,500/month
Ready to write your own success story? Let Tech Growly help your business grow! Contact Us Today!
- Increased average ROAS to 8x+ across campaigns
- Improved website conversion rate by over 300%
- Established a loyal and engaged community online
- Increased Brand Trust
- Built a scalable, profitable ad strategy ready for nationwide growth
